The Bachelor of Digital Media program prepares students to become proficient communication specialists in fields such as strategic and corporate communication, social media, advertising, digital and content media creation by enhancing their writing, verbal, and digital communication abilities. By developing this expertise, students will be able to critically analyze digital media challenges and develop solutions that are tailored to diverse audiences and contexts. Through client briefs, and work integrated learning including an apprenticeship program, students will gain insights into the crucial role of digital media in content and brand development, shaping social cultures, and developing effective targeted communication and social media strategies.

1. Develop in students a comprehensive knowledge of digital media tools, technologies, and techniques, emphasizing their application in professional settings and creation of content of a high aesthetic quality.
2. Foster strong communication skills, enabling students to articulate ideas clearly, write effectively, apply communication theories strategically, and utilize social media platforms efficiently.
3. Promote a professional attitude and practice emphasizing ethical leadership, social responsibility, and effective teamwork within diverse settings.
4. Prepare students to think analytically, critically, strategically, and independently, in addition to developing entrepreneurial skills to excel in the global digital media marketplace.
5. Equip students with a commitment to lifelong learning, continuing education, and professional growth.

On successful completion of this program the graduate will be able to:
PLO1: Use a range of digital media techniques, tools and technology which can be applied in
professional contexts.
PLO2: Demonstrate knowledge of the development and impact of digital media.
PLO3: Apply critical, strategic, and independent thinking principles to the formulation of effective
communication strategies.
PLO4: Engage in professional conduct, including collaboration, ethical leadership, and social
responsibility.
PLO5: Effectively communicate digital content solutions through social media platforms to diverse
audiences.
PLO6: Produce creative work that showcases an understanding of the technical and aesthetic
aspects of digital media.
PLO7: Demonstrate analytical and entrepreneurial skills essential for thriving in the global
marketplace.