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Level 4 Award in Sales and Marketing

The Faculty of Business mission is to develop business graduates who are ready to assume business roles, using advanced technology, and applied learning. Graduates will be self-directed and entrepreneurial with skills in critical thinking, problem solving, and ethical decision-making. The Faculty’s vision is to become the leading applied business school in the UAE.

The Faculty of Business serves the needs of the region by providing an applied practical education which prepares motivated graduates for careers in the global economy. Our unique industry co-constructed curriculum ensures that all graduates have the certifications, skills and perspectives needed to offer professional value from their first day on the job. We pride ourselves in educating professionals who are critical thinkers and lifelong learners. Our programs are characterized by: • Small technologically infused classes • Professional qualifications and micro credentials for all programs • Our professors all have professional real-world experience • A highly effective two-part internship program • Modern high-tech hubs on all HCT locations • Inside and outside classroom academic support to ensure your success • Strong alumni network and outstanding placement opportunities These programs enable graduates to meet professional requirements found in a bilingual multicultural business environment. The Faculty provides superior graduates capable of assuming challenging and key positions, integrating the business expertise and skills needed for professional success. We welcome you to our school and look forward to having you in class and as a successful graduate of the Faculty of Business at HCT.

Director
Dr. Augustinus Van Der Krogt
Executive Dean

Program Description

The Level 4 Award in Sales and Marketing is a comprehensive one-year program designed to equip learners with the essential skills and knowledge needed to thrive in the competitive sales and marketing landscape. This transformative program covers a wide range of topics, including marketing communications, market research, consumer behaviour, customer service, sales techniques, and retail management. Learners engage in practical, industry-relevant activities that incorporates real-world scenarios and best practices, ensuring they can effectively apply their learning. A key component of the program is the apprenticeship model where learners gain hands-on experience under the mentorship of seasoned professionals in sales and marketing. This award, comprising 28 credits, enhances career prospects while serving as a direct pathway to the Sales and Marketing Diploma program. By mastering the art of identifying customer needs, delivering exceptional service, and building lasting relationships, learners are well-prepared to make a significant impact within organizations and drive market performance.

Program Goals

This content is being updated.

Program Learning Outcomes

1- Demonstrate knowledge of essential sales, marketing, retail, and customer service principles.
2- Utilise clear communication skills to effectively address customer needs.
3- Assess customer needs and behaviors to inform sales and marketing decisions.
4- Deliver empathetic customer interactions to create exceptional experiences that boost sales and improve retail performance.
5- Apply relevant sales and marketing technologies to improve customer service.