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Diploma in Sales and Marketing

The Faculty of Business mission is to develop business graduates who are ready to assume business roles, using advanced technology, and applied learning. Graduates will be self-directed and entrepreneurial with skills in critical thinking, problem solving, and ethical decision-making. The Faculty’s vision is to become the leading applied business school in the UAE.

The Faculty of Business serves the needs of the region by providing an applied practical education which prepares motivated graduates for careers in the global economy. Our unique industry co-constructed curriculum ensures that all graduates have the certifications, skills and perspectives needed to offer professional value from their first day on the job. We pride ourselves in educating professionals who are critical thinkers and lifelong learners. Our programs are characterized by: • Small technologically infused classes • Professional qualifications and micro credentials for all programs • Our professors all have professional real-world experience • A highly effective two-part internship program • Modern high-tech hubs on all HCT locations • Inside and outside classroom academic support to ensure your success • Strong alumni network and outstanding placement opportunities These programs enable graduates to meet professional requirements found in a bilingual multicultural business environment. The Faculty provides superior graduates capable of assuming challenging and key positions, integrating the business expertise and skills needed for professional success. We welcome you to our school and look forward to having you in class and as a successful graduate of the Faculty of Business at HCT.

Director
Dr. Augustinus Van Der Krogt
Executive Dean

Program Description

The Level 5 Diploma in Sales and Marketing is a two year immersive sales and marketing program aimed at equipping learners with both skills and practical competences to seamlessly transition from the classroom into fully-fledge sales and marketing professionals capable of undertaking a variety of sales and marketing roles from day 1 in the workplace. The diploma is integrative in nature, straddling the theory and on-the-job learning to ensure that students seamlessly apply skills learned in class in their respective workplaces soon after the class. Students develop a range of skills and competences including but not limited to lead generation, funnel management, customer profiling, managing the sales process, sales people management and motivation, use of digital tools and platforms, use of marketing data to inform marketing decisions as well as applying ethical principles in the sales process to name but a few.

Program Goals

This content is being updated.

Program Learning Outcomes

Upon graduation, a HCT graduate in Diploma in Sales and Marketing should be able to:

1- Demonstrate knowledge of using techniques, skills and relevant technologies for identifying customer needs and propose an organisational product or service solution to address the identified needs in an ethical manner.
2- Identify, profile and qualify leads using established sales funnel methodologies.
3- Apply written, oral, and graphical communication to articulate customer needs, package an organisational response and present the same back to customers to address both customer and organisational needs.
4- Conduct environmental, business and competitor research analyses as a way to inform sales and marketing planning processes.
5- Identify and recognise emerging technologies and equip themselves with requisite personal development as a way to remain relevant and up to date in the use of technology apps for sales management.