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Bachelor of Marketing

The Faculty of Business mission is to develop business graduates who are ready to assume business roles, using advanced technology, and applied learning. Graduates will be self-directed and entrepreneurial with skills in critical thinking, problem solving, and ethical decision-making. The Faculty’s vision is to become the leading applied business school in the UAE.

The Faculty of Business serves the needs of the region by providing an applied practical education which prepares motivated graduates for careers in the global economy. Our unique industry co-constructed curriculum ensures that all graduates have the certifications, skills and perspectives needed to offer professional value from their first day on the job. We pride ourselves in educating professionals who are critical thinkers and lifelong learners. Our programs are characterized by: • Small technologically infused classes • Professional qualifications and micro credentials for all programs • Our professors all have professional real-world experience • A highly effective two-part internship program • Modern high-tech hubs on all HCT locations • Inside and outside classroom academic support to ensure your success • Strong alumni network and outstanding placement opportunities These programs enable graduates to meet professional requirements found in a bilingual multicultural business environment. The Faculty provides superior graduates capable of assuming challenging and key positions, integrating the business expertise and skills needed for professional success. We welcome you to our school and look forward to having you in class and as a successful graduate of the Faculty of Business at HCT.

Director
Dr. Augustinus Van Der Krogt
Executive Dean

Program Description

The Marketing program and digital concentration will equip the student with the latest digital marketing knowledge and skills needed in today’s globalized economy.

During the program students will develop knowledge of digital marketing using the latest tools and techniques. Through the application of the knowledge gained, they will understand how to develop digital marketing strategies leading to competitive advantage.

The main topics covered include: Consumer Behavior, Integrated Marketing Communications, Brand Management, International Marketing, Digital Marketing, Social Media and Mobile Marketing.

In addition to the core Marketing qualification, the program offers a concentration in Digital Marketing.

For the Digital Marketing concentration, students take: MRK 3113, MRK 4033, MRK 4113, BNA 4113 and MRK 4123 elective courses.

Upon the successful completion of 117 credits, students may commence their Research Project (MRK 4203).

Students are eligible for a one year Work Experiential Learning experience during their study.

Program Goals

Develop graduates who possess the

  • Current knowledge and understanding of key areas of the Marketing field, their interrelationship and application.
  • Ability to use the Marketing tools, think critically, and conduct applied research.
  • Necessary key success skills in business.
  • In depth knowledge of the Marketing field and its interrelationship and application across business environments.

Program Learning Outcomes

Degree Level

Students will be able to:

  1. Demonstrate knowledge of functional business areas.
  2. Utilize tools to solve problems in marketing management.
  3. Conduct research and evaluate arguments, concepts, and data, in marketing management.
  4. Demonstrate self-development and the ability to work independently and in teams.
  5. Apply ethical principles to decisions made in global and local contexts, including issues related to sustainability and societal responsibility.
  6. Utilize effective oral and written Arabic and English communication in business.
  7. Apply business principles utilizing technology to various real-world situations.