100
Search In:

Accessibility Options

Night Reading
Listen to Page
Translate
Rest all Settings Reset

Bachelor of Applied Media

The Faculty of Applied Media offer a program of study that is student-centered and project-based; where practical project work is conceptualized and supported by theoretical knowledge.

Learning will be accomplished through a variety of means including, but not limited to, lectures, student research, discussions, workshops, guest speakers, and industry visits. Students in the Applied Media program will be engaged in learning both in and outside of the classroom and may require scholarly research, interviews, audio and video recording, graphic design, event management, and public relations campaign management.

Director
Dr. Hanene Benabdallah
Executive Dean

Program Description

Delivered in a technology rich environment and collaboration with the industry, the Applied Media Program trains students in the areas of Corporate and Media Communication, Graphic Design, and Video Production. Learning takes place in well-equipped studios and labs using state-of-the-art equipment. The transition from college into employment is further enhanced through a well-structured work based learning study program. Graduates are capable of applying creative and critical thinking skills to achieve the highest professional standards in rapidly evolving media, design and communications industries in the region and beyond. The program should prepare students to work in media production, public relations, corporate communication, and visual design.

Students follow a common curriculum in the first three years of the program. In the fourth year of the program, students are required to select one of the following concentrations:

¥ Corporate and Media Communication

¥ Graphic Design

¥ Video Production

Students are eligible for a one year Work Experiential Learning experience during their study.

Program Goals

  • Graduates will have successful careers in Applied Media fields or will be able to successfully pursue advanced degrees.
  • Graduates will provide innovative solutions to challenging problems in their profession by applying Applied Media Theories and Skills.
  • Graduates will communicate effectively, work collaboratively and exhibit high levels of technical leadership, professionalism and ethical responsibility.
  • Graduates will engage in life-long learning and professional development to adapt to the rapidly changing work environment.

Program Learning Outcomes

Bachelor of Applied Media

  • Develop competency in core applied media skills, including proficiency in a range of relevant media and communication tools, technology and practices.
  • Develop skills that can be used to describe, analyze, and evaluate theoretical and practical issues in a range of applied media contexts.
  • Demonstrate professional behavior including the ability to communicate and lead in ways that are innovativeprofessional, ethical and socially responsible.
  • Demonstrate professional attitudes including commitment to lifelong independent learning, respect for diversity and informed appreciation of contemporary, societal and global issues.

Corporate and Media Communication Concentration

  • Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Corporate and Media Communication Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Corporate and Media Communication Concentration.
  • Learn the professional and entrepreneurial  skills and behaviors necessary to compete in the global marketplace for the Corporate and Media Communication Concentration.

Graphic Design Concentration

  • Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Graphic Design Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Graphic Design Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Graphic Design Concentration.

Video Production Concentration

  • Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Video Production Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Video Production Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Video Production Concentration.