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The ‘Digital Persona’

The ‘Digital Persona’

Remote learning has quickly
become an indispensable mode of education for our students, enabling them to
continue their academic year uninterrupted during this crisis. However, we must
recognize that this isn’t a temporary phenomenon associated with social
distancing. Remote learning is a long-awaited opportunity for today’s
generation to receive their education like all online services, not bound to a
particular time or place

Our success in implementing this
shows that it wasn’t a spur of the moment decision, but the result of years of
anticipation and preparation. Current circumstances merely sped up the process.
Looking ahead to when we return to a semblance of normality, I believe that
remote learning will become part of a hybrid model that includes traditional
on-campus education

Therefore, it is important to
rethink how to prepare our already tech-savvy new generation for the challenges
of this new era. In a previous column, I discussed a concept I called ‘Future
Persona 4.0’, a formula to help prepare our students for the anticipated
changes. Consisting of traits I deem to be essential for today’s students to
thrive during the Fourth Industrial Revolution, the model consists of three
components: the ‘Digital Persona’, the ‘Professional Persona’, and the
‘Entrepreneurship Persona’. Complementing each other, these elements combine to
create the ‘person of the future’


The key to successfully
transitioning to remote learning lies within the students themselves, their
level of acceptance of new digital tools, and their individual technical
abilities. Some of these abilities can be gained through study, but most are a
byproduct of students’ daily lives, including their personal research,
curiosity, and interests. This ‘Digital Persona’, built through embracing these
digital tools, empowers them with required skill sets to be globally
competitive and educationally self-reliant.

Reinforcing this persona’s traits
will create a generation that is prepared to face future career challenges. As
educational institutions, it’s our responsibility to prepare students for the
future and help them to gain the skills and talents needed to shine. Achieving
this goal is key to realizing our nation’s ambitious vision of creating a new
generation that is globally competitive


Instilling the ‘Digital Persona’
identity in young people will create a generation of ‘professional learners’
that can utilize digital tools to continuously develop their skills and
careers. The first step in this journey is to support investment in
technology-related education fields, including Artificial Intelligence (AI),
Big Data, and smart applications that fuel

students’ creativity and innovation.
Doing so will create a brighter and more prosperous future for us all

Dr. Abdullatif Al Shamsi

President and CEO